See how JC Penney’s, Kmart and Walmart are using the QR codes!!

This article/video shows how you can use a QR code this Christmas from JC Penney’s!

http://mashable.com/2011/11/10/j-c-penney-qr-codes/

Here is an article about how Walmart and Kmart are using QR codes for the shoppers convenience!

http://www.chicagotribune.com/business/breaking/chi-sears-kmart-roll-out-virtual-shopping-walls-for-holidays-20111108,0,5631526.story

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HOW TO USE QR CODES

 Last time I talked about what a QR code is…. this time I thought I would get your creative juices flowing and we can take a look at how they can be used! 

 

Have you ever been driving down the street and seen an ad/sign that made you want to know more?  Have you seen something advertised that you wanted to remember the product name so you can find out more about it?  Have you ever seen information that you wanted to write down but didn’t have paper or even a pen to write it down with?  Or better yet… you did have the pen and paper but in your haste to take down that information, you couldn’t decipher what you wrote, didn’t get it right, or forgot some pertinent items thereby rendering what you did manage to get USELESS?  I know that I have done that many more times than I care to recall and I am sure that I am not alone.

 

Welcome to the greatest uses of QR codes!  This is very exciting to me because I am a list maker and note taker.  I need “prompting” to help me remember things I saw that were of interest to me.  For instance, I am currently beginning to pay closer attention to houses that are for sale.  As it is now, if I see a house I am interested in inevitably the “flyer tube/box” is empty.  I am resorting to taking pictures of the real estate lawn sign, a picture of the front of the house or mailbox that shows the house number, and then a picture of the street sign.  All of this just so I can get online to try and find the information on the house.  Sometimes this method is successful, but most times a picture is blurred and I am not able to find my way to the information I was seeking in the first place. 

 

Realtors listen closely……. Place a QR code on your sign that I can scan and it will automatically take me to the online listing with all of the information I need! 

 

This is just the beginning……  I will be posting more ideas in the near future!

What is a QR Code

You’ve seen QR codes and I’ve seen QR codes but now that they can be used on promotional products, our industry is all a BUZZ about the uses for them.  Sharie and I knew that we needed to get up to speed, so she assigned me the task of finding out more about these little critters.  So I will take you on the journey of learning about QR codes, what they are, how they are used, the excitement they are creating, and hopefully help you find ways to benefit from their use. 
 
By definition a QR code (Quick Response code) is a 2 dimensional barcode and looks a little like a pixelated square.  It is comprised of black modules that are arranged in a square pattern.  This square contains the ‘magic’ of the QR code.  Within the pattern is encoded information and it can be made up of any kind of data.  It is designed to allow its contents to be decoded at high speeds, and was initially created for and utilized in tracking parts in vehicle manufacturing. 
 
You don’t have to look very far or very hard to find the codes because they are showing up on EVERYTHING.  They are in ads, magazines, mailers, packaging, etc.  Since my journey has begun, I believe that Sharie has made it her personal mission to find every QR code that she can.  I show up to work and there may be a pile of them on my desk, or she has ‘saved’ something to show me.  Our excitement about these QR codes has become somewhat of a game between us.  However, the majority of her excitement comes from the fact that in the past there has NEVER been a way to track promotional products.  A QR code provides that!
 
By utilizing a camera phone with a barcode reader program (such as Inigma for a Blackberry and RedLaser for iPhones) your prospective customers scan the image of the QR code to add a vCard contact information, open a webpage, compose an email or text message, etc.  This is called hardlinking or object hyperlinking. 
 
So now for the most important part……once they scan your QR code……. you can track it.  Imagine this…. you have a tradeshow coming up…..so who do you call?  You call “The Company You Can Count On”!  We help you choose your promotional item, create your QR code and have it imprinted on your product.  Off to the show you go!   After the show, you will be able to see how many times that product was scanned, in what city it was scanned, and the type of operating system used to scan that product.  Voila!  You now have a way to track your promotional product!
 
My favorite use of a QR code so far is vendors who have labeled their products with a QR code at trade shows.  When I find a product that I find interesting or want to know more about, I can now just scan the QR code.  I then have all of the information I need to remember who has the product, the product details, the pricing, the vendors website, their contact information, etc. and that information is stored in my phone for future reference.  I no longer have to carry around a note pad and take notes and hope that I don’t forget to write down everything and do so correctly!
 
To see a video highlighting this feature watch:
 
http://www.youtube.com/watch?v=ZYDbFTai0iE
 
 
If you are interested in some statistics on how quickly QR code usage is growing see:
 
http://www.digitalbuzzblog.com/infographic-the-rise-of-qr-codes/
 
http://www.digitalbuzzblog.com/infographic-how-people-use-qr-codes/
 
http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Americans_Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011